ContentMarketing.com is a destination for articles and research about content marketing for professionals interested in the space.
Snack There’s good reason for the rise of content marketing, and the numbers tell the story. B2B marketers face specific content marketing challenges. Here are 50 things every B2B marketer needs…Snark As business booms for newspapers, advertisers have flooded the market with subpar content. There’s work to do before native advertising can become the viable future revenue stream it promises to…Guru Marketing guru Michael Brito discusses overcoming objections to participation marketing in the second installment of his four-part series, “The Employee Content Engine.
” Employee advocacy is still a relatively new concept. Marketers understand it, as…Geek A new report shows the world of on-demand video is growing, and it’s impacting the way advertisers reach consumers. In the past few years, the number of people watching video…There’s good reason for the rise of content marketing, and the numbers tell the story. There is world of difference between the content marketing needs of a B2C marketer versus…Americans are missing flights as TSA wait times increase, and airlines are taking advantage of consumer anger to build a unified front.
U. S. airlines are looking at a record-setting busy…An editorial calendar is an absolute necessity for consistent, guided and informed content publishing. More content marketing teams across B2B and B2C industries are setting up their daily operations with…All content is not created equal.
To figure out the real impact of your content marketing efforts, you need to go beyond SEO traffic, tweets and shares. Leading influencers and…Though the legal profession’s most recognizable marketing tactics may be over-the-top TV and radio commercials, lawyers are turning to content marketing to promote their business. For years, lawyers and affiliated…About 55% of...
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