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  • Color Matters welcomes you to the world of color: Symbolism, design, vision, science, marketing and more!

Color Matters

Welcome to Color Matters - Everything about color - from color expert Jill Morton

How do they introduce themselves

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.


As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go. " Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions.


Color Matters!What color makes you happy? What's your favorite color? Tell us what you think about color. After you take the Global Color Survey, you'll get the results from 130,000 from all over the world.  NEWDo you want to use color to its fullest potential? If you need the most comprehensive and objective information about color symbolism, this course is for you.  Learning color has never been easier!  Take it at your own pace.


 You'll learn the key fundamentals of the messages and meanings of colors in The Psychology of Color Symbolism.  16 videos and dozens of downloadable resources from Jill Morton, the author of Color Matters.   THREE  NEW ARTICLES ABOUT COLOR MATTERSWhat Is the Color of Insanity? It's complicated — but here are some things to ponder People see color before they absorb anything else. Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition.


Find out more about why color matters in our new article: Color & Branding Can you "own" the colors of your brand? Does John Deere own green? Does Barbie own pink? Does Tiffany own "Robin's Egg" blue? Find out what the TM and ® symbols mean: Color Branding & Trademark Rights  The colors of...

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